Tag Archives: Email Marketing

Top 10 Marketing Advice from 2022

Top 10 Marketing Advice from 2022
By Michelle Drewek, mdrewek@lessitermedia.comDigital Media Manager, Lessiter Media This is our 250th edition of the Marketing Minute email newsletter, and we are so grateful for having this weekly opportunity to connect with you! With another year almost in the books, we have looked back on the 51 editions of the Marketing Minute we have sent out this year and pulled together the Top 10 based on…
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Determining the Right Time to Send an Email

Determining the Right Time to Send an Email
By Alison Green, agreen@lessitermedia.comEmail Specialist, Lessiter Media Choosing the right time to send an email is the last major decision to ensure the success of your painstakingly well-crafted message, so it makes sense that one of the most frequently asked questions I hear is “When is the best time to send an email?”  With 365…
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6 Email Metrics To Help Reach Marketing Goals and Make Business Decisions

6 Email Metrics To Help Reach Marketing Goals and Make Business Decisions
By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 With Apple's mail privacy changes underminding open rates and Click Bots wreaking havoc on email click reports, two of the most important performance indicators that marketers have monitored for years are no longer the North Star metrics that we once relied upon on to measure our email marketing campaigns' effectiveness. But that's okay, because…
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Attract More Email Opens with Engaging Preview Text

Attract More Email Opens with Engaging Preview Text
By Michelle Drewek, mdrewek@lessitermedia.comContent Engagement Manager, Lessiter Media Within crowded inboxes, subject lines are king in getting yourself noticed. But the subject line does not rule the email kingdom alone. Enter the king's hand: preview text. Your preview text, also known as the preheader, is the muted text, shaded gray, that appears immediately after the subject line. Depending…
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