By Ashley Wolfe
Marketing Intern, Lessiter Media
awolfe@lessitermedia.com
262-777-2447
The best marketing strategy starts with a simple question: Who are you trying to reach?
Whether you’re a farmer selling directly to customers, a farrier building your client base, or an agricultural business selling products and services to producers, knowing your audience can help you make smarter marketing decisions.
An easy way to understand this better, is to start beyond the basics of demographics. Think about what you customers need, what they’re interested in, how they buy, and where they spend their time. Are you trying to reach livestock owners? Local families? Other producers? Retailers? Wholesale buyers? The more specific you can be, the easier it becomes to create marketing that speaks to them.
It’s also worth looking at where your customers are located and how they already get information. Social media insights, website analytics, customer data, and even U.S Census data can help you better understand who you’re reaching and where opportunities exist.
And remember, you don’t have to reach everyone. Focusing on a few key customer groups can help you spend your marketing time and budget more effectively while building stronger connections with the people most likely to do business with you.
So, who are you trying to reach — and what do you know about them? The infographic below highlights a few practical steps to help you define your target market and put those insights to work.
Consider maximizing your ad spend with Lessiter Media’s targeted audience segments across our grower, farm equipment dealer, and equine brands. Our demographic and location-based targeting ensures your message reaches the right market. Contact us to learn more about our audience reach options.
