About: Michelle Drewek

By Rachel Hanrahan, rhanrahan@lessitermedia.com Digital Content Specialist, Lessiter Media For every campaign you launch, it is vital to know how your efforts are being received by your audience. Google Analytics may seem daunting to navigate through, but once you understand the basic concepts it will become an essential tool for reviewing your marketing efforts. Watching the…

By Michelle Orr, morr@lessitermedia.com Marketing Associate, Lessiter Media Your website is your library of content for new and returning visitors. But even the best content can get lost in endless pages of text and images. If you don’t make it easy to consume your content and navigate easily through your site, you’ll drive your customers to…