By Rachel Hanrahan, Digital Content Specialist From the February 2019 Lessiter Link newsletter While the title of this book may be a tad jarring, the message is crystal clear. I read You Are A Badass by Jen Sincero for my personal benefit, but quickly realized that the principles described can be easily translated to the…
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About: Michelle Drewek
Recent Posts by Michelle Drewek
RRT: Mission Accomplished
By Kim Schmidt, Executive Editor From the February 2019 Lessiter Link newsletter Last March, we introduced the Rapid Response Team (RRT) to help stalled projects ignite action. The team is made up of representatives from all departments: Dallas Ziebell, Jeff Lazewski, Michelle Drewek, Kim Schmidt, Mike Lessiter and Patrick Sharpe. Projects can be specific to one…
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Pam Lessiter Legacy Scholarship
From the February 2019 Lessiter Link newsletter Congratulations to the recipients of the Pam Lessiter Legacy Scholarship for the Fall 2018 semester. Each was awarded $500 for the successful completion of another semester of study. ◊ Adam Bruggink, son of Darrell and Beth, a freshman at UW-Milwaukee pursuing a degree in Business. ◊ Andrew Bruggink, son…
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Getting Started with Content Marketing
By Laura Vietmeyer, lvietmeyer@lessitermedia.com Digital Content Specialist, Lessiter Media Content marketing is a branch of marketing that attracts an audience and builds a relationship with them by sharing valuable materials online. Do you want to grow your audience? Or are you trying capture leads to drive sales? Do you want to establish your brand as a…
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