About: Michelle Drewek

By Melissa Martincich, mmartincich@lessitermedia.com Marketing Associate, Lessiter Media If you're a Netflix user, you've experienced the benefits of a personalized marketing experience. No need to spend hours sifting through endless movie titles — Netflix offers a list of suggestions to suit your specific interests based on your preferences and viewing history. Netflix’s tremendous success confirms it;…

By Michelle Drewek, mdrewek@lessitermedia.com Digital Media Manager, Lessiter Media Humans are visual learners by nature. In fact, the human brain processes images 60,000 times faster than text, and 90% of information transmitted to the brain is visual (Thermopylae Sciences + Technology). Statistically speaking, we are impatient when it comes to reading text and also have lower retention with information we…

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media Did you know business cards date back to the 1400s? They used to be called “visiting cards” and then evolved to “trading cards” by the 18th and 19th century. They were the size of modern playing cards and were engraved, embossed and often included gold elements. People used…

By John A. Bennett, jbennett@lessitermedia.com Digital Media Director, Lessiter Media In today’s world, new customers find and connect with you through a variety of digital pathways. From digital ads on media websites, social media posts, Google searches, articles you are mentioned in, and product and company reviews — all done digitally. When a potential customer clicks…