About: Michelle Drewek

Recent Posts by Michelle Drewek

4 Reasons to Market with Memes

4 Reasons to Market with Memes
By Michelle Drewek, mdrewek@lessitermedia.com Digital Media Manager, Lessiter Media In a time when consumers are largely looking to avoid ads whenever possible, utilizing humor and culturally relevant media is a proven way to attempt to reach and engage with harder-to-reach customers. This is where memes shine! Memes are culturally significant visual references that are widely shared within…
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Top Strategies for Engaging Your Customers Coming Out of Isolation

Throughout the recent pandemic, business didn’t stop, but all of our businesses were effected. Now as states reopen and people are emerging from isolation the importance of effective marketing and sales strategy cannot be overlooked. With so many unknowns on the horizon we, as local business owners, are all asking ourselves some tough business questions,…
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Why Print Infographics Are Still a Good Idea

Why Print Infographics Are Still a Good Idea
By Rachel Hanrahan, rhanrahan@lessitermedia.com Digital Content Specialist, Lessiter Media A few weeks ago, Michelle shared with us some helpful ways to create impact with digital infographics in her Marketing Minute titled, “4 Elements of Effective Infographics.” These elements (appropriate data, relevant theme, simplicity and matches the medium) can all be applied to print infographics as well.…
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5 Ways to Personalize your Marketing

5 Ways to Personalize your Marketing
By Melissa Martincich, mmartincich@lessitermedia.com Marketing Associate, Lessiter Media If you're a Netflix user, you've experienced the benefits of a personalized marketing experience. No need to spend hours sifting through endless movie titles — Netflix offers a list of suggestions to suit your specific interests based on your preferences and viewing history. Netflix’s tremendous success confirms it;…
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