About: Michelle Drewek

By Jeff Lazewski, jlazewski@lessitermedia.comDigital Manager of Creative and Design Services, Lessiter Media Benjamin Franklin is often quoted as saying "a penny saved is a penny earned." While that isn't exactly a historically accurate quote, he is onto something in a business sense. Working in marketing, we know how quickly costs can add up for various services…

By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Medi Move over peanut butter and jelly, there is a new dynamic duo in town — email and marketing. OK, maybe it's not all that new of a pairing, but as other digital marketing offerings come at us from every direction with mixed results, the trusty old email remains a marketers…

By Kelsey Galbraith, kgalbraith@lessitermedia.com Digital Marketing Associate, Lessiter Media When designing your website, product landing pages, or any other online destination or resource that your customers and prospects visit to learn about, and interact with, your brands or products, it’s critical that you provide an intuitive experience that is easy to understand and navigate. And…

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media Ever fall victim to writer’s block? Your answer is likely “yes.” Am I right? It’s frustrating and stressful when your plate is full and your strapped for time. But there’s an age-old solution that perhaps you’ve overlooked: a swipe file. A swipe file is a personal collection of…