About: Michelle Drewek

We’ve all come across a website where we’ve thought to ourselves, “this is not user-friendly.” In most cases, poor design and layout choices can be overlooked to get the information we need. But for those with disabilities, poor design and layouts can lead to a frustrating experience that prevents them from accessing the information they…

By Emily Fox, efox@lessitermedia.comDigital Content Specialist, Lessiter Media When it comes to using images on social media, marketing survey results show a clear increase in engagement when images are used in posts. Twitter marketing research revealed that on average, retweets are boosted 35% when photos are used, and videos 28%. Digital Marketing expert Jeff Bullas noted that on Facebook, posts…

By Michelle Drewek, mdrewek@lessitermedia.comContent Engagement Manager, Lessiter Media When we think of web optimization, we traditionally think in terms of written content and the best practices dictated to us by Google's algorithm. But search engine optimization (SEO) has evolved in recent years with the widespread adoption of voice assistants like Alexa, Siri and Google. In growing numbers, buyers…

By Dallas Ziebell, dziebell@lessitermedia.comMarketing Manager, Lessiter Media It’s easy for marketers to jump on the bandwagon and put all their money on digital marketing. However, digital vs print advertising statistics resoundingly prove that print ads actually provide better results in terms of brand recall and response rate, and offer a number of benefits over other forms…