Recent Posts by Michelle Drewek

Summer Interns Gather to Discuss EOS with Management

From the July 2019 Lessiter Link newsletter On July 11, Kim Schmidt, Executive Editor & Intern Coordinator, and Mike Lessiter held a group "book report" discussion on What the Heck is EOS (Entrepreneurial Operating System)? The meeting was lively with questions and observations pertaining to EOS and generated feedback from the interns on how they've seen…
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Back to School

From the July 2019 Lessiter Link newsletter President Mike Lessiter went "back to school" at UW-Milwaukee for a semester-long course on documentary production last January to May. He enrolled in the course as he prepares to direct a documentary series on family run manufacturers in the farm equipment business. Several hundred hours of video were…
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5 Tips to Improve your Search Engine Visibility

By Michelle Drewek, mdrewek@lessitermedia.com Digital Media Manager, Lessiter Media Traditionally we were taught to think of search as algorithms fueled by keywords and keyword phrases. While they are still relevant, search engines have become smarter in how they determine content rankings. Gone are the days of keyword stuffing content to boost rankings. Content creators need to shift their…
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Pam Lessiter Legacy Scholarship — Spring 2019 Recipients

From the July 2019 Lessiter Link newsletter On December 17, 2016, Mike Lessiter announced the Pam Lessiter Legacy Scholarship before employees, guests and spouses at the firm’s annual Christmas party. Pam Lessiter co-founded Lessiter Media in 1981 with husband, Frank. While she has often been “behind the scenes” in her administrative role, she has been…
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