About: Michelle Drewek

Recent Posts by Michelle Drewek

Why We Need More Company Failures (Small Ones Preferred)

Why We Need More Company Failures (Small Ones Preferred)
By Frank Lessiter, Chairman From the Frankly Speaking column of the December 2018 Lessiter Link newsletter Measuring a company's success often boils down to its staff having a "can do" or a "can't do" attitude. When there's a lack of enthusiasm for new ideas, a company simply can't grow. In fact, it may not survive.…
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How We Did It

How We Did It
Farm Equipment recently concluded its podcast series "How We Did It," conversations with Ag Equipment's Entrepreneurs, which took a look at how family-run farm equipment manufacturers overcame often insurmountable odds to find success. For its final "bonus" episode of the series, longtime editor Dave Kanicki reacted to several listener requests to include Lessiter Media's own story. Dave sat down…
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Lessiter Media Interns Embrace EOS

Lessiter Media Interns Embrace EOS
When this semester’s interns arrived at LM, they were handed a copy of What the Heck is EOS?, the same book that was read by the staff. In addition to reading the book, each intern was to outline one ROCK, or goal, for the quarter. In November, the interns discussed the book and their ROCKs…
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5 Tactics to Max Out Your Live Event Sponsorship ROI

5 Tactics to Max Out Your Live Event Sponsorship ROI
By Dallas Ziebell, dziebell@lessitermedia.com Marketing Manager, Lessiter Media With half of the Lessiter Media team out of the office this week executing the first two of our trio of winter conferences, the Precision Farming Dealer Summit and National No-Tillage Conference, it seemed like the perfect time to hone in on a topic that many marketers struggle…
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