About: Michelle Drewek

By Michelle Drewek, mdrewek@lessitermedia.com Digital Media Manager, Lessiter Media Traditionally we were taught to think of search as algorithms fueled by keywords and keyword phrases. While they are still relevant, search engines have become smarter in how they determine content rankings. Gone are the days of keyword stuffing content to boost rankings. Content creators need to shift their…

By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media When I recently heard the first iPhone was released just 12 years ago, my initial thought was "that's it?" The smartphone has become such an integral part of our lives that it's hard to believe not so long ago many of us were still rockin' a flip phone. (And if…