About: Michelle Drewek

Recent Posts by Michelle Drewek

Successful Sales Calls in 2019

Successful Sales Calls in 2019
By Jonny Salinas,  jsalinas@lessitermedia.com Marketing Associate, Lessiter Media Consider this hypothetical — you’re up to your ears in several pressing projects with deadlines looming. An unknown number shows up on your phone. You assume it’s just another mass cold-calling campaign that incorrectly identified you as the “decision maker.” With no time to devote to product…
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6 Benefits of Launching a Podcast

6 Benefits of Launching a Podcast
By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media Many might argue that we’re living in a “mobile-first” digital marketing world. Websites, emails, web articles and more are all designed, written and optimized to be easily consumed on mobile devices. Photos and videos quickly plague our phones between Facebook, Instagram and SnapChat, not to mention getting sucked…
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Optimizing Your Direct Mail Message

Optimizing Your Direct Mail Message
By Melissa Martincich, mmartincich@lessitermedia.com Marketing Associate, Lessiter Media When it comes to direct mail marketing, message length can impact response significantly. The question that many marketers often struggle to answer is, “which is more effective: long copy or short copy?” Since the rise of the internet, it seems there is an unlimited amount of information out…
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Lessiter Media Welcomed Back to Quad

Lessiter Media Welcomed Back to Quad
From the July 2019 Lessiter Link newsletter On July 23, Frank Lessiter (Lessiter Media's founder) and Kim Schmidt (executive editor) took interns Betsy Barthelemy, Brennen Wilson, Jeff Wardon, KC Hubbell, Melissa Martincich, and Rebekah Lindner, along with newcomer staff Kristen Kubisiak, Alison Green and Ben Thorpe, on a field trip to Quad Graphics in West Allis. Long-time Quad employees Carrie, Kristen…
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