Recent Posts by Michelle Drewek

6 Actionable Ideas to Market and Execute your Anniversary Event 

By Dallas Ziebell, dziebell@lessitermedia.com Marketing Manager, Lessiter Media We recently celebrated the silver anniversary of Lessiter Media’s National No-Tillage Conference — an educational event for farmers practicing conservational tillage practices that has drawn more than 19,000 in total attendance since 1993. Twenty five years of planning, marketing and executing this and several other annual conferences has produced…
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Rural Lifestyle Dealer’s Woolf Receives American Agri-Women President Award

MINNEAPOLIS, Minn. — Rural Lifestyle Dealer Managing Editor Lynn Woolf was recognized at the American Agri-Women national convention was honored with the organization’s President’s Award, along with Arwen McGilvra. President Doris Mold of Minnesota remarked on the great amount of work Wolf and McGilvra did for the all-volunteer organization during the year and thanked them…
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Talent Scouting … It’s YOUR Job

James DeGraff is a young professional that came to us through our internship program at Lessiter Media. After two terms with us, intern coordinator Kim Schmidt recognized the alignment with LM’s core values and editorial strengths and added him to the newly founded Lessiter Media Depth Chart. When an editorial position opened up, we pulled DeGraff from the…
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Mike Lessiter Speaks with MediaGrowth Executive Summit About Long-Term Growth

The following interview appeared as the July 18th, 2017 edition of Media Growth’s “Thought Leader.” By Kathi Simonsen, President, MediaGrowth Executive Summit (MGES) MGES: What can you tell us about your company’s origins and the way the business viewed itself as it grew? Mike: My parents started Lessiter Media in 1981, when they purchased a newsletter, a…
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