By Alison Green, agreen@lessitermedia.com Marketing Associate, Lessiter Media Ever wonder what entices people to put down their screens and flip through a hardcover book or glossy magazine? Consumer behavior studies have shown the importance of sensory-based marketing tactics, but little attention has been given to the first sense we experience as humans – the sense of…
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About: Michelle Drewek
Recent Posts by Michelle Drewek
Comparing Engagement of Social Media Channels
By Rachel Hanrahan, rhanrahan@lessitermedia.com Digital Content Specialist, Lessiter Media It’s easy to assume that all social media channels operate similarly. With a large market of users, someone is bound to see and engage with your content, right? It’s true, you may get a lot of eyes on your message, but you are risking time and money…
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Navigating Social Media Image Guidelines
By Dallas Ziebell, dziebell@lessitermedia.com Marketing Manager, Lessiter Media If you've promoted your business or products on social media then you've likely experienced some level of confusion and annoyance while navigating the many different image guidelines out there today. For Facebook alone, you'll find photo guidelines that vary widely depending on the use of the photo, device…
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The 80/20 Rule Explained
The 80/20 rule is one of the most helpful concepts for life and time management. This rule suggests that 20% of your activities will account for 80% of your results. The 80/20 rule is also called the “Pareto Principle.” It was named after its founder, the Italian economist Vilfredo Pareto, back in 1895. He noticed…
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