Tag Archives: Search Engine Optimization

5 AI Copywriting Strategies for Marketers

5 AI Copywriting Strategies for Marketers
By Michelle Drewek, mdrewek@lessitermedia.comDigital Media Manager, Lessiter Media Artificial Intelligence (AI) is not new in 2023, however its potential for marketers has been more recently untapped with the increased adoption of tools like ChatGPT. AI copywriting is a game changer for marketers as it brings automation, accuracy, and flexibility to content writing. Instead of spending hours crafting…
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The Optimization Trifecta

The Optimization Trifecta
By Michelle Drewek, mdrewek@lessitermedia.comDigital Media Manager, Lessiter Media If my coworkers had to pick a phrase they hear from me more than anything else (besides inserting a Friends or Schitt's Creek quote into almost any conversation), it would likely be "make sure it's optimized!" From keywording to file naming, load times and linking, every little detail that…
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5 Reasons to Collaborate with an Influencer

5 Reasons to Collaborate with an Influencer
By Michelle Drewek, mdrewek@lessitermedia.comContent Engagement Manager, Lessiter Media We know how great our products/services are, but relaying that to customers can be a challenge when other businesses are boasting about their brands as well. How do you stand out from the competition in a genuine way? 87% of buying decisions begin with research conducted online before the…
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5 Easy Ways to Improve Site Speed with Image Optimization

5 Easy Ways to Improve Site Speed with Image Optimization
By Michelle Drewek, mdrewek@lessitermedia.comContent Engagement Manager, Lessiter Media In a previous edition of Marketing Minute, I covered Image Optimization and how it impacts your SEO efforts. I wanted to take our image optimization conversation a step further today and delve into how it impacts your page load time and, subsequently, site speed. Website performance hinges on a…
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