Tag Archives: sales

Successful Personalized Marketing Campaigns

Successful Personalized Marketing Campaigns
By Jack SchubertMarketing Associate, Lessiter Mediajschubert@lessitermedia.com262-777-2448 Marketing is not a one-size-fits-all approach. By making your marketing feel personal and relevant to the consumer, you can create tailored experiences that cater to their specific needs, preferences, and behaviors. Personalized marketing leverages data analytics to tailor content and offers specifically to the preferences of individual consumers. This…
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When Promotional Materials Get in the Way of a Sale

When Promotional Materials Get in the Way of a Sale
By Mike LessiterPresident, Lessiter Mediamlessiter@lessitermedia.com262-777-2403 Every organization, and every salesperson, subscribes to its own sales M.O. But if you’re in the business of selling a service or an expertise more so than a physical widget, the best supplementary sales tool is not a catalog, piece of literature or even a price book.  Nope. Your best tool is…
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Prime Prospects with the “Yes” Ladder

Prime Prospects with the “Yes” Ladder
By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 From the initial cold call through proposal, price negotiations, commitment and renewal, the selling process can present several different hurdles to overcome along the way, and a "Yes" is never guaranteed until the signature comes back. But there are two techniques that, when used together, can give you an advantage…
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Boost Webinar Engagement & Attendance

Boost Webinar Engagement & Attendance
By Kayla WaukauMarketing Coordinator, Lessiter Mediakwaukau@lessitermedia.com Webinars, an online tool primarily used for creating leads and educating attendees, are the new go-to tool in your marketing arsenal. However, are your webinars getting the attendance you’re aiming for? Or are they falling short and becoming less engaging for those who do attend? To drive your webinar…
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