Tag Archives: Print Advertising

Tapping into Consumer Perceptions through Vicarious Touch

By Alison Green, agreen@lessitermedia.comEmail Specialist, Lessiter Media When I first joined the Lessiter Media Team as a recent college grad with a focus in digital media, I didn’t lose sight of the importance of print. In my first Marketing Minute, Quick Tips to Give Your Ad the Right Touch, I focused on research that has always intrigued me the…

12 Tips to Boost Sales with Product Catalogs

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media I remember as a kid my mom would hand my two brother’s and I what seemed like a textbook-thick toy catalog a few months before Christmas. She’d tell each of us to take turns paging through the catalog to pick out what we wanted for Christmas. We’d each…

4 Ways to Increase Sales Lead Conversions With Print Ads

By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 In my last Marketing Minute, I outlined several tactics you can employ on your website to capture prospect email addresses to fuel your email marketing efforts. While your company/brand website offers many approaches for identifying, engaging and converting sales leads once they arrive, it's critical that your marketing strategy…