Tag Archives: podcast

5 Reasons to Add a Podcast to Your Marketing Plans

5 Reasons to Add a Podcast to Your Marketing Plans
By Luke WeigelMarketing Manager, Lessiter Medialweigel@lessitermedia.com414-326-0437 When companies think of digital media, they oftentimes default to things like web ads, social media, pop-ups, videos, etc. All are great channels to promote your brand and should be considered as part of a larger marketing program, but one fast-growing opportunity that doesn't get the same immediate attention…
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5 Marketing Podcasts You Don’t Want to Miss

5 Marketing Podcasts You Don’t Want to Miss
By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 Podcasts have undoubtedly become an integral part of today's media landscape, offering endless entertainment, valuable insights and diverse perspectives. And there are many podcasts today that marketers can tune into to find marketing tactics and inspiration. 'Tis the season of holiday travels. As you embark on your cross-country road…
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The Finishing Touch to a Great Video or Podcast

The Finishing Touch to a Great Video or Podcast
By Joseph Kuenzle, jkuenzle@lessitermedia.comAudio Visual Manager, Lessiter Media In the past I've shared some tips on how to leverage podcasts and videos to be a part of your overall marketing plan. Both of these tools share a common component that can be critical their success — music. Music holds a special place in our world, having the power to bring…
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Why Podcasts Make Good (Business) Sense

Why Podcasts Make Good (Business) Sense
By John A. Bennett, jbennett@lessitermedia.comDigital Media Director, Lessiter Media If you are like me, you might be a little surprised on how podcasts have moved into the spotlight in recent years. Maybe it’s because of the absence of human conversation from gathering restrictions or increased “alone time.” Or maybe it’s the genuine organic and unfiltered…
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