Tag Archives: Marketing strategies

Have You Achieved Brand Salience?

Have You Achieved Brand Salience?
By Joanne VolkertBrand Manager, Lessiter MediaJvolkert@lessitermedia.com262-777-2442 When it comes to branding strategies some aim to achieve Brand Recognition for their product. But there is a deeper more meaningful level of branding called Brand Salience. The difference is dramatic and achieving it will have a significant impact on the success of your brand, particularly in competitive markets. In…
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Sunset Policy — It’s Not a Goodbye, It’s a See ya Later!

Sunset Policy — It’s Not a Goodbye, It’s a See ya Later!
By Kayla Waukau Marketing Coordinator, Lessiter Media kwaukau@lessitermedia.com Quantity over quality isn’t always true, especially when it comes to your email subscriber list. This week while sorting through my influx of promotional emails from my inbox, I got an email from a company (which may or may not have been a dog pajamas company 😉)…
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The Power of Long-Form Content

The Power of Long-Form Content
By Ashley Miller Digital Media Intern, Lessiter Media amiller@lessitermedia.com 262-777-2422 In the fast-paced world of digital content, where attention spans are shrinking and competition for online visibility is fierce, the concept of long-form content might seem counterintuitive. The benefits of long-form content on your website are more substantial than you might think. But what exactly…
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