By Patrick SharpeV.P. Audience Development, Lessiter Mediapsharpe@lessitermedia.com262-777-2405 In the competitive world of marketing and branding, the race to capture attention and create lasting impressions is often overwhelming. The pressure to make big leaps and achieve overnight success leads to burnout and inconsistent results. But the secret to extraordinary growth lies in small, consistent steps… The…
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4 Strategies for Referral Marketing
By Ashley Miller Digital Marketing Coordinator, Lessiter Media amiller@lessitermedia.com 262-777-2422 You're scrolling through social media and see an ad for a new restaurant in town. You glance at it, maybe give it a passing thought, and then move on. A few weeks later your best friend is raving about that same restaurant, sharing a photo…
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Choosing Wisely: TikTok vs. Reels Comparison
By Olivia CoxContent Marketing Specialist, Lessiter Mediaocox@lessitermedia.com262-782-2443 In our effort to continually innovate and connect with our audiences in meaningful ways, our team at Lessiter Media recently delved into the realm of short-form video content. In a previous installment of our Marketing Minute series, we covered the myriad benefits of incorporating short-form video into your…
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Pricing Psychology 101
By Kayla WaukauMarketing Coordinator, Lessiter Mediakwaukau@lessitermedia.com While checking out at Goodwill last week, the cashier kindly asked if I would like to round up my $5.28 purchase to support their mission. Thinking it would be convenient to pay with cash and avoid dealing with loose change, I agreed to round up my total to $6.00.…
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