Tag Archives: Marketing strategies

12 Tips to Boost Sales with Product Catalogs

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media I remember as a kid my mom would hand my two brother’s and I what seemed like a textbook-thick toy catalog a few months before Christmas. She’d tell each of us to take turns paging through the catalog to pick out what we wanted for Christmas. We’d each…

4 Ways to Increase Sales Lead Conversions With Print Ads

By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 In my last Marketing Minute, I outlined several tactics you can employ on your website to capture prospect email addresses to fuel your email marketing efforts. While your company/brand website offers many approaches for identifying, engaging and converting sales leads once they arrive, it's critical that your marketing strategy…

5 Benefits of Contests for Your Business

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media As I watched “One Shining Moment” after Kansas’s win to close out another exciting March Madness, I couldn’t help but think back to three short weeks ago when we were all scrambling to get our brackets submitted. The excitement, anticipation, the “I’ve got this” feeling. Although I tied…

7 Ways to Collect Email Addresses from Your Website Visitors

By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 Lead generation, it's all the rage. And for good reason. Because without strategic, continuous lead generation efforts, a company will quickly find their sales funnel running dry and lose out on the opportunity to convert prospects into paying customers. The challenge is, lead generation can be time consuming and…