Tag Archives: Marketing strategies

Creating Graphics Made Easy

By Brittney Bentheimer, bbentheimer@lessitermedia.com Marketing Associate, Lessiter Media Effective, eye-catching design is the cornerstone of any successful print promotion. But many graphic design tools can be complicated to navigate and expensive to purchase. Ever heard of Canva? Canva is a free, web-based graphic design program that allows you to easily create images, videos, gifs, cards,…

12 Tips to Boost Sales with Product Catalogs

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media I remember as a kid my mom would hand my two brother’s and I what seemed like a textbook-thick toy catalog a few months before Christmas. She’d tell each of us to take turns paging through the catalog to pick out what we wanted for Christmas. We’d each…

4 Ways to Increase Sales Lead Conversions With Print Ads

By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 In my last Marketing Minute, I outlined several tactics you can employ on your website to capture prospect email addresses to fuel your email marketing efforts. While your company/brand website offers many approaches for identifying, engaging and converting sales leads once they arrive, it's critical that your marketing strategy…

5 Benefits of Contests for Your Business

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media As I watched “One Shining Moment” after Kansas’s win to close out another exciting March Madness, I couldn’t help but think back to three short weeks ago when we were all scrambling to get our brackets submitted. The excitement, anticipation, the “I’ve got this” feeling. Although I tied…