Tag Archives: Marketing strategies

Apple MPP: The Nail in the Open Rate Coffin

Apple MPP: The Nail in the Open Rate Coffin
By Alison Green, agreen@lessitermedia.comEmail Specialist, Lessiter Media If you don’t spend most of your time in the world of email, your first question is likely, “What is Apple MPP?” To give a short answer, it is the new privacy protection features wrapped into Apple’s software update that was released in the Fall of 2021. Once…
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How to be More Than Just a Marketer

How to be More Than Just a Marketer
By Kayla WaukauMarketing Coordinator, Lessiter Mediakwaukau@lessitermedia.com There are many marketing tools and data collection practices at your fingertips that offer effective ways to reach your clients. But certain tools and practices are especially effective at creating long term relationships and delivering personalized messages. One of these practices is to collect your customers’ first names through…
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Best Social Media Platforms for Marketing

Best Social Media Platforms for Marketing
By Holden DullMarketing Associate, Lessiter Media It’s easy to feel overwhelmed by the new era of marketing. If you are not fully comfortable with the concept of social media yet, it is easy to disregard. But you'll be missing an audience segment you might not reach through other traditional marketing means. Social media has now…
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Tapping into Consumer Perceptions through Vicarious Touch

Tapping into Consumer Perceptions through Vicarious Touch
By Alison Green, agreen@lessitermedia.comEmail Specialist, Lessiter Media When I first joined the Lessiter Media Team as a recent college grad with a focus in digital media, I didn’t lose sight of the importance of print. In my first Marketing Minute, Quick Tips to Give Your Ad the Right Touch, I focused on research that has always intrigued me the…
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