Tag Archives: Marketing strategies

Copywriting for Emotional Investment in Your Brand

Copywriting for Emotional Investment in Your Brand
By Alison Green, agreen@lessitermedia.comEmail Specialist, Lessiter Media In our previous Marketing Minute, 5 AI Copywriting Strategies for Marketers, we shared ways to automate your copywriting. While artificial intelligence tools are a game changer in the marketing world, it is also an equalizer. If everyone is generating content based on the same search engine results, you can…
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7 Risks of Using AI in Marketing

7 Risks of Using AI in Marketing
By Michelle DrewekDigital Media Manager, Lessiter MediaMdrewek@lessitermedia.com262-777-2435 While the benefits of AI have been discussed in the past, we wanted to take this week to address some of the common risks and concerns among marketers (no doubt you share many of these yourself!) Neil Patel, an SEO/Marketing strategist and founder of Neil Patel Digital, conducted a survey of 1,000 U.S.-based…
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Quizzes for The Lead Generation

Quizzes for The Lead Generation
By Joanne VolkertBrand Manager, Lessiter MediaJvolkert@lessitermedia.com262-777-2442 About four years ago, Lessiter Media launched its first-ever educational quiz for our No-Till Farmer audience – How much do you really know about soil health? In its lifetime, this quiz alone has seen over 3,228 unique takers. Lessiter Media has since launched over 15 educational quizzes designed to educate and inform our…
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5 Reasons to Utilize Short-Form Video

5 Reasons to Utilize Short-Form Video
By Olivia CoxMarketing Associate, Lessiter Mediaocox@lessitermedia.com262-782-2443 Short-form video content has become incredibly popular in recent years. Much of this can be attributed the rise of the social media app TikTok, created in 2016 (previously known as Musical.ly). The app’s popularity grew during the height of the COVID-19 pandemic as many had extra time on their…
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