Tag Archives: Marketing strategies

Combat Cold Calls Giving You The Cold Shoulder

By Kayla WaukauMarketing Coordinator, Lessiter Mediakwaukau@lessitermedia.com We’ve all been there… You’re going through your call list, making no meaningful contact with your leads, and feeling like you’re wasting your time. Even those who enjoy being on the phone never enjoy rejection. What are the best ways to combat cold calls giving you the cold shoulder? There are…

By Madeline SchultzMarketing Associate, Lessiter MediaMschultz@lessitermedia.com262-777-2406 Due to social distancing requirements throughout the COVID-19 pandemic, people started to yearn for face-to-face contact like never before. This change made human needs more apparent and more crucial than ever, for marketers and consumers alike. Consumers are seeking authenticity, connection, and relatability when experiencing your brand. Live…

By Alison Green, agreen@lessitermedia.comEmail Specialist, Lessiter Media In our previous Marketing Minute, 5 AI Copywriting Strategies for Marketers, we shared ways to automate your copywriting. While artificial intelligence tools are a game changer in the marketing world, it is also an equalizer. If everyone is generating content based on the same search engine results, you can…

By Michelle DrewekDigital Media Manager, Lessiter MediaMdrewek@lessitermedia.com262-777-2435 While the benefits of AI have been discussed in the past, we wanted to take this week to address some of the common risks and concerns among marketers (no doubt you share many of these yourself!) Neil Patel, an SEO/Marketing strategist and founder of Neil Patel Digital, conducted a survey of 1,000 U.S.-based…

Tag Archives: Marketing strategies

Combat Cold Calls Giving You The Cold Shoulder

Copywriting for Emotional Investment in Your Brand

7 Risks of Using AI in Marketing

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