Tag Archives: Marketing strategies

4 Ways to Build a Sense of Urgency in Your Sales

By Joanne VolkertBrand Manager, Lessiter Mediajvolkert@lessitermedia.com262-777-2442 Now that the dust has settled after the Black Friday and Cyber Monday sales, its very fresh in your mind how customers or even you respond when there is a deadline or sense of urgency placed on a good deal you can’t pass up. When done thoughtfully, urgency encourages…

Make It Easy for Customers to Do Business With You

By Ashley MillerDigital Marketing Coordinator, Lessiter Mediaamiller@lessitermedia.com262-777-2422 In PWC's Customer Experience is Everything Study they found that for 73% of consumers, convenience is the top priority when evaluating a great customer experience. It's not a surprise that customers want convenience, and if you're not providing a quick and easy experience, they won't hesitate to take their business elsewhere. By…

6 Tips for Planning a Successful Marketing Budget

By Joanne VolkertBrand Manager, Lessiter MediaJvolkert@lessitermedia.com262-777-2442 Have you started working on your 2025 marketing budget yet? Most people start creating their budgets in the fall. This allows for enough time to review past data, identify trends, incorporate them into the new budget and get approval from leadership before the new year starts. Our team is already analyzing…

4 Ways to Utilize User-Generated Content

By Ashley Miller Digital Marketing Coordinator, Lessiter Media amiller@lessitermedia.com 262-777-2422 Sometimes, the best marketing comes from your audience itself. We saw this in action with our very first "Farrier Dog of the Year" contest for our Equine publication American Farriers Journal. What started as a fun community event quickly turned into a wave of user-generated content (UGC), with…