Tag Archives: marketing

Onboarding New Customers

Onboarding New Customers
By Connor CampbellDigital Content Editor, Lessiter Mediaccampbell@lessitermedia.com262-777-2404 'Tis the season for insurance open enrollment! If there's one thing I don't look forward to, it is getting through the weeds of insurance sales rep pitches and navigating plan details. However, even the most daunting of tasks can be vastly improved with a proper onboarding process for…
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Why Market in a Crisis?

Why Market in a Crisis?
By Connor CampbellDigital Content Editor, Lessiter Mediaccampbell@lessitermedia.com262-777-2404 Crisis happens often; more often than we’d like to admit. Cars can break down, pipes can burst, basements can flood, the economy can tank, and the list goes on. Something a sailor once told me is the phrase “Hold fast." He explained it as such: "Get ready for…
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How Often Should I Post on Social Media?

How Often Should I Post on Social Media?
By Olivia CoxMarketing Associate, Lessiter Mediaocox@lessitermedia.com262-782-2443 Deciding when to post on social media across multiple channels can be a difficult task. You want to keep your viewers' attention, but at the same time, you don't want to overwhelm or bombard them with too many posts. The best posting frequency varies by platform, as each has…
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5 Reasons to Utilize Short-Form Video

5 Reasons to Utilize Short-Form Video
By Olivia CoxMarketing Associate, Lessiter Mediaocox@lessitermedia.com262-782-2443 Short-form video content has become incredibly popular in recent years. Much of this can be attributed the rise of the social media app TikTok, created in 2016 (previously known as Musical.ly). The app’s popularity grew during the height of the COVID-19 pandemic as many had extra time on their…
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