By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media Combo meals. Shampoo and conditioner. Ketchup, relish and mustard. Variety packs. The list goes on. These are all products you’ve seen bundled together and positioned with value savings. Product bundling is a smart way for businesses to boost sales. It simplifies the purchasing decision for customers, especially first-time…
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