Tag Archives: Graphic Design

3 Graphic Design Tips for Non-Designers

By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 With so many inexpensive and easy-to-use graphic design tools available to today's marketers, you don't need to be a professional graphic designer with a deep understanding of advanced design concepts like kerning, tracking and leading to generate an eye-catching piece of visual content. But even with the best design templates, most relevant clipart and…

Using a Grid Design System to Create Clear and Organized Marketing Materials

By Lewis Horn, lhorn@lessitermedia.comGraphic Designer, Lessiter Media Clear and organized communication is key in getting your message across. A great first step in the design and flow of your communication is to employ a grid system into your design. Fields of text, photos, graphics, data and callouts all need to be organized in a way that…