Tag Archives: Email

Email Subject Lines: Why They Matter To Your Audience

Email Subject Lines: Why They Matter To Your Audience
By Kayla WaukauMarketing Coordinator, Lessiter Mediakwaukau@lessitermedia.com An email subject line — it’s one of the first things your reader sees. It has to be eye catching, often conveying a sense of urgency, personalized to each reader, or offering a discount/promotion. If you don’t connect with your audience, you’ll just be another email in their cluttered…
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10 Stats to Guide your Email Marketing

10 Stats to Guide your Email Marketing
By Alison Green, agreen@lessitermedia.comEmail Specialist, Lessiter Media There are two main challenges to overcome with email marketing:  CHALLENGE 1: Get users to open the email  CHALLENGE 2: Get users to read and engage with the email The first challenge starts before users even see your email content. According to recent mertrics compiled by Adoric, the average email…
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6 Practices to Create Irresistible CTAs

6 Practices to Create Irresistible CTAs
By Alison Green, agreen@lessitermedia.comEmail Specialist, Lessiter Media According to this blog post from Databox, among their organization’s website and social media platforms, email is one of the top 3 channels marketers are using to reach their audiences. But if you aren’t crafting email messages on a regular basis it can be easy to lose sight of what a…
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