Tag Archives: Email

6 Email Metrics To Help Reach Marketing Goals and Make Business Decisions

6 Email Metrics To Help Reach Marketing Goals and Make Business Decisions
By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 With Apple's mail privacy changes underminding open rates and Click Bots wreaking havoc on email click reports, two of the most important performance indicators that marketers have monitored for years are no longer the North Star metrics that we once relied upon on to measure our email marketing campaigns' effectiveness. But that's okay, because…
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Attract More Email Opens with Engaging Preview Text

Attract More Email Opens with Engaging Preview Text
By Michelle Drewek, mdrewek@lessitermedia.comContent Engagement Manager, Lessiter Media Within crowded inboxes, subject lines are king in getting yourself noticed. But the subject line does not rule the email kingdom alone. Enter the king's hand: preview text. Your preview text, also known as the preheader, is the muted text, shaded gray, that appears immediately after the subject line. Depending…
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Apple MPP: The Nail in the Open Rate Coffin

Apple MPP: The Nail in the Open Rate Coffin
By Alison Green, agreen@lessitermedia.comEmail Specialist, Lessiter Media If you don’t spend most of your time in the world of email, your first question is likely, “What is Apple MPP?” To give a short answer, it is the new privacy protection features wrapped into Apple’s software update that was released in the Fall of 2021. Once…
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Tips to Help Identify and Eliminate Click Bots from Your Email Reporting

Tips to Help Identify and Eliminate Click Bots from Your Email Reporting
By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media Have you ever looked at your email reporting and noticed a suspiciously high number of clicks? It's possible you cracked the call-to-action code and convinced 100s if not 1000s to click on your email. But it's also possible, and likely more plausible, that you are being affected by…
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