Tag Archives: Email Marketing

Cleaning Dirty Data

Cleaning Dirty Data
By Connor CampbellDigital Content Editor, Lessiter Mediaccampbell@lessitermedia.com262-777-2404 Statistics are the lifeblood of any company. It’s important to know how much of your customer base is interested in your products, what you have to offer, and if you’re losing customers because of something. If this data is inaccurate, it’s hard to make actionable changes.  Dirty data…
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How to Use the Golden Ratio

How to Use the Golden Ratio
By Owen LessiterMarketing Associate, Lessiter Mediaolessiter@lessitermedia.com262-777-2445 There are two things a web designer fears the most: A.I. stealing their job, and the uncertainty of not knowing how to format their content. When confronted by the beast of indecision, a simple yet universal hero swoops in to save the day – the golden ratio. With the…
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Four Ways to Heat up Cold Emailing

Four Ways to Heat up Cold Emailing
  By Madeline SchultzMarketing Associate, Lessiter MediaMschultz@lessitermedia.com262-777-2406 In last week's Marketing Minute, we visited some of the best strategies to Combat Cold Calls Giving You the Cold Shoulder. This week, we want to share four of the most effective ways to heat-up cold emailing.  Sending cold emails can be quite discouraging if you don't have the right…
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How to Nail the Art of Visual Email Marketing

How to Nail the Art of Visual Email Marketing
By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 In my last Marketing Minute, I outlined 6 email metrics beyond opens and clicks to help reach your marketing goals and make business decisions. While it's important that your promotional emails have interesting subject lines, engaging and relevant copy, and actionable calls-to-action, there is a less discussed element that can help you get…
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