Tag Archives: Digital Strategy

Apple MPP: The Nail in the Open Rate Coffin

By Alison Green, agreen@lessitermedia.comEmail Specialist, Lessiter Media If you don’t spend most of your time in the world of email, your first question is likely, “What is Apple MPP?” To give a short answer, it is the new privacy protection features wrapped into Apple’s software update that was released in the Fall of 2021. Once…

Best Social Media Platforms for Marketing

By Holden DullMarketing Associate, Lessiter Media It’s easy to feel overwhelmed by the new era of marketing. If you are not fully comfortable with the concept of social media yet, it is easy to disregard. But you'll be missing an audience segment you might not reach through other traditional marketing means. Social media has now…

Tapping into Consumer Perceptions through Vicarious Touch

By Alison Green, agreen@lessitermedia.comEmail Specialist, Lessiter Media When I first joined the Lessiter Media Team as a recent college grad with a focus in digital media, I didn’t lose sight of the importance of print. In my first Marketing Minute, Quick Tips to Give Your Ad the Right Touch, I focused on research that has always intrigued me the…

4 Ways Your Digital Strategy Can Create ‘Gravitational’ Momentum

By Alison Green, agreen@lessitermedia.comEmail Specialist, Lessiter Media If you’re making marketing decisions, chances are you’ve heard at least a few of these buzz words: SEO, Marketing Automation, Customer Journey, Lead Generation, etc. One of the most popular (and confusing) concepts is the Marketing/Sales Funnel. Abstract digital strategies can be difficult to wrap your head around,…