Tag Archives: Digital Strategy

The Optimization Trifecta

The Optimization Trifecta
By Michelle Drewek, mdrewek@lessitermedia.comDigital Media Manager, Lessiter Media If my coworkers had to pick a phrase they hear from me more than anything else (besides inserting a Friends or Schitt's Creek quote into almost any conversation), it would likely be "make sure it's optimized!" From keywording to file naming, load times and linking, every little detail that…
Read More

How to Nail the Art of Visual Email Marketing

How to Nail the Art of Visual Email Marketing
By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 In my last Marketing Minute, I outlined 6 email metrics beyond opens and clicks to help reach your marketing goals and make business decisions. While it's important that your promotional emails have interesting subject lines, engaging and relevant copy, and actionable calls-to-action, there is a less discussed element that can help you get…
Read More

Social Media Influencers: The New Age of Endorsements

Social Media Influencers: The New Age of Endorsements
By Kayla WaukauMarketing Coordinator, Lessiter Mediakwaukau@lessitermedia.com We’ve all seen celebrity endorsements on our televisions for all types of marketing campaigns; Travis Scott and McDonald’s, Snoop Dogg and Corona, and my personal favorite: Shaq and Icy Hot. With these celebrity endorsements the main goal is to help increase sales and increase brand recognition. But how can…
Read More

Determining the Right Time to Send an Email

Determining the Right Time to Send an Email
By Alison Green, agreen@lessitermedia.comEmail Specialist, Lessiter Media Choosing the right time to send an email is the last major decision to ensure the success of your painstakingly well-crafted message, so it makes sense that one of the most frequently asked questions I hear is “When is the best time to send an email?”  With 365…
Read More