Tag Archives: Digital Strategy

3 Tools To Track Your Marketing Campaigns

By Kayla WaukauMarketing Coordinator, Lessiter Mediakwaukau@lessitermedia.com As marketing professionals, we can get so wrapped up in the fun and excitement of developing creative campaigns like flash sales, holiday offers, and BOGO deals, that sometimes we don’t track and analyze the campaign’s overall effectiveness. If we aren’t collecting accurate data and analyzing the detailed results of…

Put Your Customers First with These User Experience Strategies

By Michelle Drewek, mdrewek@lessitermedia.comDigital Media Manager, Lessiter Media A great user experience is essential for any website to succeed, as it can help increase engagement, conversions, and ultimately, revenue. Your website should be treated with as much care as you would a showroom or storefront. Elements of website user experience include: navigation, mobile responsiveness, loading speed, visual design,…

The 5 Best Marketing Tools To Use With Chat GPT

By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 I'm sure by now you've heard all about the many ways that AI technologies like Chat GPT are predicted to transform the world around us. From food to finance to film, it's seems there's not a single industry that will be untouched, for better or worse. Marketing is one industry that is arguably in…

4 Eye-Catching Design Tips For Social Media

By Kayla WaukauMarketing Coordinator, Lessiter Mediakwaukau@lessitermedia.com In my past Marketing Minutes, I’ve focused a lot on social media. I’ve touched on user-generated content, utilizing social media influencers, and more. But do you know the basics of social media design? Follow these simple rules and you’ll be a pro in no time. You want to make…