Tag Archives: Digital Strategy

3 Benefits of Utilizing Live Stream

3 Benefits of Utilizing Live Stream
  By Madeline SchultzMarketing Associate, Lessiter MediaMschultz@lessitermedia.com262-777-2406 Due to social distancing requirements throughout the COVID-19 pandemic, people started to yearn for face-to-face contact like never before. This change made human needs more apparent and more crucial than ever, for marketers and consumers alike. Consumers are seeking authenticity, connection, and relatability when experiencing your brand.  Live…
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7 Risks of Using AI in Marketing

7 Risks of Using AI in Marketing
By Michelle DrewekDigital Media Manager, Lessiter MediaMdrewek@lessitermedia.com262-777-2435 While the benefits of AI have been discussed in the past, we wanted to take this week to address some of the common risks and concerns among marketers (no doubt you share many of these yourself!) Neil Patel, an SEO/Marketing strategist and founder of Neil Patel Digital, conducted a survey of 1,000 U.S.-based…
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5 Reasons to Utilize Short-Form Video

5 Reasons to Utilize Short-Form Video
By Olivia CoxMarketing Associate, Lessiter Mediaocox@lessitermedia.com262-782-2443 Short-form video content has become incredibly popular in recent years. Much of this can be attributed the rise of the social media app TikTok, created in 2016 (previously known as Musical.ly). The app’s popularity grew during the height of the COVID-19 pandemic as many had extra time on their…
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Happy Birthday Oldest Remaining Social Media Platform

Happy Birthday Oldest Remaining Social Media Platform
By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 Since the early 2000s, the social media industry has been a boomtown of constant growth and change. As people across the world continue to turn to social media to communicate with each other, get their news, and research and buy products, many tech companies have continuously tried to capitalize by launching their…
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