Tag Archives: Digital Strategy

How Often Should I Post on Social Media?

How Often Should I Post on Social Media?
By Olivia CoxMarketing Associate, Lessiter Mediaocox@lessitermedia.com262-782-2443 Deciding when to post on social media across multiple channels can be a difficult task. You want to keep your viewers' attention, but at the same time, you don't want to overwhelm or bombard them with too many posts. The best posting frequency varies by platform, as each has…
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How to Use the Golden Ratio

How to Use the Golden Ratio
By Owen LessiterMarketing Associate, Lessiter Mediaolessiter@lessitermedia.com262-777-2445 There are two things a web designer fears the most: A.I. stealing their job, and the uncertainty of not knowing how to format their content. When confronted by the beast of indecision, a simple yet universal hero swoops in to save the day – the golden ratio. With the…
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Four Ways to Heat up Cold Emailing

Four Ways to Heat up Cold Emailing
  By Madeline SchultzMarketing Associate, Lessiter MediaMschultz@lessitermedia.com262-777-2406 In last week's Marketing Minute, we visited some of the best strategies to Combat Cold Calls Giving You the Cold Shoulder. This week, we want to share four of the most effective ways to heat-up cold emailing.  Sending cold emails can be quite discouraging if you don't have the right…
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Combat Cold Calls Giving You The Cold Shoulder

Combat Cold Calls Giving You The Cold Shoulder
By Kayla WaukauMarketing Coordinator, Lessiter Mediakwaukau@lessitermedia.com We’ve all been there… You’re going through your call list, making no meaningful contact with your leads, and feeling like you’re wasting your time. Even those who enjoy being on the phone never enjoy rejection. What are the best ways to combat cold calls giving you the cold shoulder? There are…
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