Our in-house digital media expert, Michelle Drewek, joined publishing and marketing consultant Greg Krehbiel on his podcast recently to discuss the importance of context when it comes to data, and how audience feedback can improve your content marketing strategy. Check out their convo below. You can also read a transcript and summary of their discussion.…
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Boost Webinar Engagement & Attendance
By Kayla WaukauMarketing Coordinator, Lessiter Mediakwaukau@lessitermedia.com Webinars, an online tool primarily used for creating leads and educating attendees, are the new go-to tool in your marketing arsenal. However, are your webinars getting the attendance you’re aiming for? Or are they falling short and becoming less engaging for those who do attend? To drive your webinar…
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Four Tips To Get Facebook Verified
By Madeline SchultzMarketing Associate, Lessiter MediaMschultz@lessitermedia.com262-777-2406 If you have been pondering whether or not to become Facebook verified, “Just Do It.” Being verified is one of the best ways to establish credibility with your audience. Don't underestimate the power of the blue checkmark, it could be the difference needed in potential customers wanting to…
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Why Market in a Crisis?
By Connor CampbellDigital Content Editor, Lessiter Mediaccampbell@lessitermedia.com262-777-2404 Crisis happens often; more often than we’d like to admit. Cars can break down, pipes can burst, basements can flood, the economy can tank, and the list goes on. Something a sailor once told me is the phrase “Hold fast." He explained it as such: "Get ready for…
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