By Ashley MillerDigital Marketing Coordinator, Lessiter Mediaamiller@lessitermedia.com262-777-2422 In PWC's Customer Experience is Everything Study they found that for 73% of consumers, convenience is the top priority when evaluating a great customer experience. It's not a surprise that customers want convenience, and if you're not providing a quick and easy experience, they won't hesitate to take their business elsewhere. By…
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Do Your Customers Trust You?
By Michelle DrewekDigital Media Manager, Lessiter MediaMdrewek@lessitermedia.com262-777-2435 Brand authenticity refers to the genuine and transparent nature of a brand. An authentic brand is one that customers trust, believe in, and feel a genuine connection with. For us at Lessiter Media, it involves staying true to our core values, being honest in our communications, and consistently…
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