Tag Archives: Black Friday

5 Stages of Black Friday Campaigns

By Téalin RobinsonClient Services Coordinator, Lessiter Mediatrobinson@lessitermedia.com262-777-2430 Today just happens to be the biggest sale day of the year, Black Friday. According to Statista, 131.7 million consumers plan to shop this Black Friday alone in the United States, and 174.3 million people plan to shop Saturday through Cyber Monday. The question on many marketers' minds though…

4 Ways to Prepare Your Email and SMS Marketing for the Holidays

By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 The leaves are still hanging on for dear life and hardly a flake of snow has fallen in most areas of the country, but believe it or not, the holiday season is right upon us. While it may feel a little early to start marketing with a holiday message, according to TotalRetail.com, October…