Tag Archives: audience engagement

Avoid These 5 Copywriting Mistakes

By Ashley Miller Digital Marketing Coordinator, Lessiter Media amiller@lessitermedia.com 262-777-2422 Copy is more than proper grammar and correct spelling. As Shirley Polykoff, copywriting pioneer and advertising executive put it, "Copy is a direct conversation with the consumer." Every piece of written content, whether it's a print advertisement, website copy or a social media post, is…

Sunset Policy — It’s Not a Goodbye, It’s a See ya Later!

By Kayla Waukau Marketing Coordinator, Lessiter Media kwaukau@lessitermedia.com Quantity over quality isn’t always true, especially when it comes to your email subscriber list. This week while sorting through my influx of promotional emails from my inbox, I got an email from a company (which may or may not have been a dog pajamas company 😉)…

Analytics Tips from a Pro

Our in-house digital media expert, Michelle Drewek, joined publishing and marketing consultant Greg Krehbiel on his podcast recently to discuss the importance of context when it comes to data, and how audience feedback can improve your content marketing strategy. Check out their convo below. You can also read a transcript and summary of their discussion.…