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5 Stages of Black Friday Campaigns

By Téalin RobinsonClient Services Coordinator, Lessiter Mediatrobinson@lessitermedia.com262-777-2430 Today just happens to be the biggest sale day of the year, Black Friday. According to Statista, 131.7 million consumers plan to shop this Black Friday alone in the United States, and 174.3 million people plan to shop Saturday through Cyber Monday. The question on many marketers' minds though…

3 Reasons Why You Should Use Native Content

By Téalin RobinsonClient Services Coordinator, Lessiter Mediatrobinson@lessitermedia.com262-777-2430 Native content, branded content or sponsored content, has become increasingly popular by offering valuable information and leading to more business. One in three media planners report that using content to engage with their audiences is a top strategic goal, and 50% of marketers plan on increasing their investment…