Tag Archives: American Farriers Journal

Quizzes for The Lead Generation

Quizzes for The Lead Generation
By Joanne VolkertBrand Manager, Lessiter MediaJvolkert@lessitermedia.com262-777-2442 About four years ago, Lessiter Media launched its first-ever educational quiz for our No-Till Farmer audience – How much do you really know about soil health? In its lifetime, this quiz alone has seen over 3,228 unique takers. Lessiter Media has since launched over 15 educational quizzes designed to educate and inform our…
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Lessiter Link-Ups: Jeremy McGovern & Michael Storts

Lessiter Link-Ups: Jeremy McGovern & Michael Storts
Moderated by Rachel Hanrahan, Digital Content Specialist From the Lessiter Link-Up column of the April 2019 Lessiter Link newsletter Jeremy McGovernJob Title: Executive Editor and Publisher for AFJ and the International Hoof-Care SummitYears of Experience: 20 (11 at LM)Revealed Fact: Worked at Astronomy.com for 7 years, where he met Michael Ellis Michael StortsJob Title: Vice…
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Everything But The Kitchen Sink

Everything But The Kitchen Sink
By Frank Lessiter, Chairman From the Lessiter Lore column of the April 2019 Lessiter Link newsletter About a year after we purchased the Winning Hoops coaching newsletter in 1995, I took a phone call from an Iowa high school coach. Pulling off the road, he asked for the price to obtain a copy of every…
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Hit the Phones When Registrations Aren’t Going Well

Hit the Phones When Registrations Aren’t Going Well
By Frank Lessiter, Chairman From the Lessiter Lore column of the September 2019 Lessiter Link newsletter An 'all hands on deck' phone call campaign brought hundreds of farriers through the doors for the first International Hoof-Care Summit in 2004. In June 2003, the decision was made to launch the International Hoof-Care Summit (IHCS) in Cincinnati…
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