Tag Archives: Ag Equipment Intelligence

Christine Book Joins Lessiter Media as Managing Editor

Brookfield, Wis., — Lessiter Media is pleased to announce the addition of Christine Book to its Ag Division Editorial team. Book will serve as Managing Editor of Farm Equipment, Rural Lifestyle Dealer and Precision Farming Dealer. Book joined Lessiter in October 2024, coming from Wainscot Media, where she was the Managing Editor for Imaging Technology…

Staff Field Trip: Case IH in Racine, Wis.

By Kim Schmidt, Managing Editor From the December 2018 Lessiter Link newsletter Editor's note: Much like Doug Anderson's presentation at the ASPIRE meeting, the Case IH trip was organized to help staff connect with our customers and gain a better understanding of one of the industries we serve. After Dave Kanicki and I visited Case…