Search for: "Lead Gen"

5 Marketing Podcasts You Don’t Want to Miss

5 Marketing Podcasts You Don’t Want to Miss
By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 Podcasts have undoubtedly become an integral part of today's media landscape, offering endless entertainment, valuable insights and diverse perspectives. And there are many podcasts today that marketers can tune into to find marketing tactics and inspiration. 'Tis the season of holiday travels. As you embark on your cross-country road…
Read More

5 Reasons to Donate to Charity

5 Reasons to Donate to Charity
By Logan FitchMedia Sales Representative, Lessiter Medialfitch@lessitermedia.com262-777-2445 With the bustle of the holiday season in full swing, the spirit of giving is in the air. In the fast-paced world of business, adding a dash of heart and a sprinkle of goodwill can turn any company into a force for positive change. The idea of a…
Read More

5 Tips to Launch Your Text Message Marketing

5 Tips to Launch Your Text Message Marketing
  By Madeline SchultzMarketing Associate, Lessiter MediaMschultz@lessitermedia.com262-777-2406 Email is a great tool, but as the inbox grows it can become overwhelming and lead to overlooked, deleted, or worse, unsubscribed messages. Place yourself in the shoes you wear outside of work, and ask yourself, “is this something I would even open, let alone read?" If the answer is…
Read More

A/B Testing: Best Practices

A/B Testing: Best Practices
By Kayla WaukauMarketing Coordinator, Lessiter Mediakwaukau@lessitermedia.com Split testing, or A/B testing, is a method used to test different marketing variables (such as copy, images, layout, etc). After the tests are conducted, data is compared to each other to identify which test brought better results.  Running A/B tests in your marketing campaigns is a great way…
Read More