Search for: "Lead Gen"

Simple Steps to Succeed at Marketing Automation

By Dallas Ziebell, dziebell@lessitermedia.com Marketing Manager, Lessiter Media Many marketers are plagued with difficulty identifying and capturing quality sales leads, inconsistent and ineffective lead nurturing practices or a lack of follow-through by their sales teams on efforts to further qualify and close the leads. A proven way to substantially increase your lead identification, conversion and overall…

Lessiter Media Bolsters Sales Team with Addition of New Position

BROOKFIELD, Wis. - Lessiter Media is proud to announce the expansion of its sales division through the addition of a new key position. Lessiter Media welcomes Logan Fitch to the Ag Division Sales Team as an Associate Account Representative. Fitch has a background in the ag industry and client partnerships having served as a Media…

No-Till Farmer & Farm Equipment Win National Writing Awards

Brookfield, Wis. — Lessiter Media’s No-Till Farmer and Farm Equipment editors were recognized by the American Society of Business Press Editors with national awards in the association’s 2024 Azbee Awards of Excellence. Honoring the best in B2B media, the Azbee Awards recognize outstanding work by business, trade, association and professional publications across 61 categories in 5 divisions representing the…

Using Case Studies to Enhance Marketing Efforts

By Luke WeigelMarketing Manager, Lessiter Medialweigel@lessitermedia.com414-326-0437 Whether it's buying something new for the house, deciding on where to make dinner reservations for an anniversary, or booking an Airbnb for an upcoming family vacation, the first place most people look to help their purchase decision is the online review section. In fact, a PowerReviews consumer survey reported that…