Search for: "Lead Gen"

The Swiss Army Knife of Marketing Tools

The Swiss Army Knife of Marketing Tools
By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media Have you ever looked at a shrinking list of leads and thought to yourself, "we're running out of customers — we're doomed!" OK, that's maybe a little overdramatic, but a dwindling pool of prospects can be concerning and stressful. The reality is, you aren't running out of customers, you just haven't…
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7 Ways to Collect Email Addresses from Your Website Visitors

7 Ways to Collect Email Addresses from Your Website Visitors
By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 Lead generation, it's all the rage. And for good reason. Because without strategic, continuous lead generation efforts, a company will quickly find their sales funnel running dry and lose out on the opportunity to convert prospects into paying customers. The challenge is, lead generation can be time consuming and…
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4 Ways Your Digital Strategy Can Create ‘Gravitational’ Momentum

4 Ways Your Digital Strategy Can Create ‘Gravitational’ Momentum
By Alison Green, agreen@lessitermedia.comEmail Specialist, Lessiter Media If you’re making marketing decisions, chances are you’ve heard at least a few of these buzz words: SEO, Marketing Automation, Customer Journey, Lead Generation, etc. One of the most popular (and confusing) concepts is the Marketing/Sales Funnel. Abstract digital strategies can be difficult to wrap your head around,…
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Top 10 Marketing Advice from 2021

Top 10 Marketing Advice from 2021
By Michelle Drewek, mdrewek@lessitermedia.comContent Engagement Manager, Lessiter Media 2021 is about to wrap up, and with that comes a time to reflect over the past year. Since January, we’ve published 51 Marketing Minutes covering topics such as web optimization, consumer behavior, money-saving tools and tips, technological advancements, and much more. Below is a look back at the…
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