Search for: "Lead Gen"

Sales Lead Follow-Through: Slow Response Time Means Lost Sales

Sales Lead Follow-Through: Slow Response Time Means Lost Sales
By Dallas Ziebell, dziebell@lessitermedia.com Marketing Manager, Lessiter Media As we approach another flip of the calendar, I find myself reflecting on the past year and what was all trending in my world here at work. One of the themes that stands out well above the rest is that of lead generation, a topic that is increasingly…
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Digital Marketing Coordinator

Summary The Digital Marketing Coordinator’s primary responsibility is to develop and execute marketing campaigns and promotions across all Lessiter Media properties. Under the direction of the Brand Manager you will be responsible to help develop and deploy all inbound marketing efforts to generate revenue, increase email capture rate, and collect relevant demographic information to build…
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☘️ Belief-In-Luck Sales Strategy

☘️ Belief-In-Luck Sales Strategy
By Joanne VolkertMarketing Manager, Lessiter Mediajvolkert@lessitermedia.com262-782-2412 Last week my son Chase, a first grader, was assigned the task of creating a leprechaun trap for St. Patrick's Day. Each student brought in their traps yesterday and set them out over night to see if anyone would get *lucky* trapping the little guy. While I haven’t heard…
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A Holiday Success Story

A Holiday Success Story
By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media I hope you had a nice Thanksgiving and were able to enjoy lots of tasty dishes with family and friends. Speaking of tasty dishes, I wanted to take a slightly different approach to this week's Marketing Minute email. I had originally queued up a clever Black Friday message…
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