Search for: "Lead Gen"

By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Medi At one point or another, I think most of us have cursed them out or slammed our mouse in frustration. They are annoying, invasive and distracting. I'm talking about pop-up ads of course. They definitely get a bad rap, and in many cases, rightfully so. But why then, do so many…

By Patrick Sharpe, psharpe@lessitermedia.comVP of Audience Development, Lessiter Media If you have sales responsibilities, you don’t need to be reminded how critical having direct conversations with a customer is to your sales success. Even in the best of years, conversing with them can be a challenge and last year was certainly no exception. Thankfully there are marketing…

By Dallas Ziebell, dziebell@lessitermedia.com Marketing Manager, Lessiter Media Legendary copywriter Joseph Sugarman said it best: "Every product has a unique personality and it is your job to find it.” When it comes to defining a product's unique personality and communicating it to the customer, many marketers go wrong by putting too much emphasis on a product's…

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media Sell sheets are an effective marketing tool to showcase the benefits of your product. It seems these days we’re easily flooded digitally with marketing messages, but there’s still something about tangible information at your fingertips that can help a product stand out. A successful sell sheet speaks directly to…