Search for: "Lead Gen"

Channel Preference: The Customer Should Decide

Channel Preference: The Customer Should Decide
By Mike Lessiter, mlessiter@lessitermedia.comPresident, Lessiter Media I was at a recent peer group meeting when a roundtable conversation side-barred over to a discussion on print vs. digital marketing. All kinds of opinions flutter about on this topic, including “print is dead,” passionate replies of “No, it’s not!” and debates that reveal more about the marketer than…
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2019 Summer Interns — Hit the Ground Running

2019 Summer Interns — Hit the Ground Running
From the July 2019 Lessiter Link newsletter We've got a full house of interns this summer who have proven to be a strong and hardworking bunch. The group comes from colleges across the midwest. Betsy Barthelemy is an editorial intern for the Ag Division and is a junior at Macalester College in St. Paul, Minn.…
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7 Reasons a Giveaway May Be Your Marketing Strategy Secret Weapon

7 Reasons a Giveaway May Be Your Marketing Strategy Secret Weapon
By Dallas Ziebell, dziebell@lessitermedia.com Marketing Manager, Lessiter Media Most marketers are well acquainted with traditional cornerstone promotional categories like email, direct mail, print and social media. But one "secret weapon" that many marketers have yet to leverage are giveaways. No matter the size of your business or the markets you serve, a giveaway can provide an…
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Mike Drop: Takin’ Care of Business

Mike Drop: Takin’ Care of Business
By Mike Lessiter, President From the Mike Drop column of the February 2019 Lessiter Link newsletter In each of the last 3 months, I’ve represented LM at 3 media executive events — the Niche Media CEO Summit, the Media Growth Council and, last week, the Specialized Industry Publishers Assn. (SIPA) Owner’s Retreat. I’ve found each to…
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