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Improve Your Video Production Process with a Smartphone

By Joe Kuenzle, jkuenzle@lessitermedia.com Audio Visual Specialist, Lessiter Media Video has increasingly become an important channel for content consumption for many Americans. As mentioned in the Sept. 7 issue of the Lessiter Marketing Minute, when website visitors are presented with both a video and text, 60% of visitors will watch the video first. With this in…

Mike Lessiter Speaks with MediaGrowth Executive Summit About Long-Term Growth

The following interview appeared as the July 18th, 2017 edition of Media Growth’s “Thought Leader.” By Kathi Simonsen, President, MediaGrowth Executive Summit (MGES) MGES: What can you tell us about your company’s origins and the way the business viewed itself as it grew? Mike: My parents started Lessiter Media in 1981, when they purchased a newsletter, a…

6 Actionable Ideas To Market and Execute Your Anniversary Event

By Dallas Ziebell, dziebell@lessitermedia.comMarketing Manager, Lessiter Media This January in St. Louis marked the silver anniversary of Lessiter Media’s National No-Tillage Conference — an educational event for farmers practicing conservational tillage practices that has drawn more than 19,000 in total attendance since 1993. Twenty five years of planning, marketing and executing this and several other annual…

Lessiter Publications Rebrands As Lessiter Media, Establishes New Corporate Headquarters

September 15, 2015 BROOKFIELD, Wis. — Lessiter Publications Inc., publisher of American Farriers Journal, Farm Equipment, No-Till Farmer, Strip-Till Farmer, Rural Lifestyle Dealer, Precision Farming Dealer, Farm Catalog and Ag Equipment Intelligence, announced it has changed its corporate name to Lessiter Media Inc. to better reflect the evolution of its print, digital and in-person content…