Search for: "Lead Gen"

7 Reasons a Giveaway May Be Your Marketing Strategy Secret Weapon

7 Reasons a Giveaway May Be Your Marketing Strategy Secret Weapon
By Dallas Ziebell, dziebell@lessitermedia.com Marketing Manager, Lessiter Media Most marketers are well acquainted with traditional cornerstone promotional categories like email, direct mail, print and social media. But one "secret weapon" that many marketers have yet to leverage are giveaways. No matter the size of your business or the markets you serve, a giveaway can provide an…
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Mike Drop: Takin’ Care of Business

Mike Drop: Takin’ Care of Business
By Mike Lessiter, President From the Mike Drop column of the February 2019 Lessiter Link newsletter In each of the last 3 months, I’ve represented LM at 3 media executive events — the Niche Media CEO Summit, the Media Growth Council and, last week, the Specialized Industry Publishers Assn. (SIPA) Owner’s Retreat. I’ve found each to…
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‘Tis the Season for Marketing

‘Tis the Season for Marketing
By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media Politics and sports are two of the most divisive topics in our country, but yesterday — Valentine’s Day — is right there with them. The battle lines have been drawn and you either think it’s the most romantic day of the year, or a manufactured “holiday” courtesy of…
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9 Tips for High-Converting Landing Pages

9 Tips for High-Converting Landing Pages
By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media Perhaps you’re done or in the final stages of getting your 2019 marketing budget approved. How are your expenses looking for digital marketing and what’s your forecasted ROI? A huge part of digital marketing success — whether you’re generating leads or capturing sales — is in the landing…
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