Search for: "Lead Gen"

Utilizing Paid Posts On Social Media

By Melissa Martincich, mmartincich@lessitermedia.com Marketing Associate, Lessiter Media In the social media marketing world, there are two types of promotions: organic and paid. You may be asking yourself, “Why pay for social media advertising?” When you use organic posts, they only reach those who have chosen to engage with you previously — your “followers.” And as…

AFJ Commemorates Equine History with Special Product

By Jeremy McGovern, Executive Editor/Publisher of American Farriers Journal From the September 2019 Lessiter Link Newsletter April 22, 2019 marked the 500th anniversary of the horse's permanent reintroduction to the North American mainland. Landing in Veracruz, Hernan Cortes launched the conquest of the Aztec empire, in which the horse played a crucial role. Colonial powers…

Channel Preference: The Customer Should Decide

By Mike Lessiter, mlessiter@lessitermedia.comPresident, Lessiter Media I was at a recent peer group meeting when a roundtable conversation side-barred over to a discussion on print vs. digital marketing. All kinds of opinions flutter about on this topic, including “print is dead,” passionate replies of “No, it’s not!” and debates that reveal more about the marketer than…

2019 Summer Interns — Hit the Ground Running

From the July 2019 Lessiter Link newsletter We've got a full house of interns this summer who have proven to be a strong and hardworking bunch. The group comes from colleges across the midwest. Betsy Barthelemy is an editorial intern for the Ag Division and is a junior at Macalester College in St. Paul, Minn.…