Search for: "Lead Gen"

Guidelines to Write an Effective Press Release

Guidelines to Write an Effective Press Release
By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 Like faxes, Yellow Page ads and classified listings, press releases could easily be written off as another outgoing and ineffective marketing tactic not worth investing your valuable time and limited budget into. But while there are many methods to market your product directly to your target audience — running…
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6 Practices to Create Irresistible CTAs

6 Practices to Create Irresistible CTAs
By Alison Green, agreen@lessitermedia.comEmail Specialist, Lessiter Media According to this blog post from Databox, among their organization’s website and social media platforms, email is one of the top 3 channels marketers are using to reach their audiences. But if you aren’t crafting email messages on a regular basis it can be easy to lose sight of what a…
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Why Podcasts Make Good (Business) Sense

Why Podcasts Make Good (Business) Sense
By John A. Bennett, jbennett@lessitermedia.comDigital Media Director, Lessiter Media If you are like me, you might be a little surprised on how podcasts have moved into the spotlight in recent years. Maybe it’s because of the absence of human conversation from gathering restrictions or increased “alone time.” Or maybe it’s the genuine organic and unfiltered…
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What Does Good Native Advertising Look Like?

What Does Good Native Advertising Look Like?
By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 Is it just me, or are native advertising and sponsored content more of those marketing buzzwords that most people have heard at some point, but for which few can provide a clear and concise definition or differentiate between, let alone pick out of a marketing message lineup? According to…
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